Every Business Needs GPS

See where your business really stands. Get expert perspective on your growth opportunities, market position, and brand strength with the Growth Performance Scorecard. The same strategic framework behind over $100 million in client growth.

Now available for FREE for a limited time!

FREE for a limited-time only

We wouldn’t be where we are without X. Even in a tough real estate market, we grew to double-digit growth year after year. X's GPS blueprint helped turn our vision into results.

Pete Chaison
CEO & Founder

X helped us shift our culture and message from "food" to "connection". The business impact was immediate. We hit #1 in the nation for sales growth and lowest turnover across the entire national franchise chain.

Jay Kilmartin
Melting Pot Owner

We finally cut through the noise and found the right audience, an irresistible message, and offer. No more long pitches. With a clear message, prospects get in and are sold in 30 seconds flat.

Kati Rawson
Entrepreneur

Stop Guessing.
Start Growing With GPS.

The Four Part Framework Behind Hundreds Of Millions In Growth

Cash Accelerators

Unlock new revenue in 30 days

  • Find $25K-$250K hiding in your current operations
  • Optimize pricing, upsells, and customer reactivation
  • Convert dead leads and dormant customers into cash

Growth Engine

Predictable and scalable systems

  • Fix bottlenecks blocking predictable growth
  • Create consistent lead flow and higher conversions
  • Scale revenue without adding complexity

Market Advantage

Stand out from the crowd

  • Position yourself above your competition
  • Charge premium prices in your market
  • Build clear differentiation that attracts ideal clients

Brand Power

Create a business customers love

  • Turn customers into loyal advocates who refer
  • Build emotional connection that drives repeat business
  • Create a brand that sells itself

FREE for a limited-time only

Growth Isn't Magic.

It's a Map.

If you’ve been in business long enough, you already know the truth: growth doesn’t just “happen.” It’s earned through focus — knowing where to look and what to fix first.

The problem is, when you’re deep inside your own business, it’s nearly impossible to see the full picture. What feels like a sales problem might actually be a retention issue. What looks like a marketing gap might really be a brand clarity problem.

That’s where the Growth Performance Scorecard (GPS) comes in. It gives you an outside, expert perspective — the same kind our private clients have paid thousands for. Built on 20+ years of real-world experience generating over $100 million in growth for service-based companies.

In short, GPS doesn’t guess. It measures. It analyzes your business across four proven areas — Cash Accelerators, Growth Engine, Market Advantage, and Brand Power — and shows you exactly where the money is hiding and which moves will unlock it fastest.

Unlike automated quizzes that spit out generic advice, every GPS report is personally reviewed by seasoned strategists who understand context, nuance, and what actually works in your market. It’s the same strategic assessment our clients pay thousands for — now available free to a limited number of businesses.

FREE for a limited-time only

My name is X. I’m an investor who buys service businesses from owners ready to transition.

Hasani X | The Chief of Story | Investor & Founder of COS

Why I Created GPS

After 20 years of helping grow small businesses and generating over $100 million in profits, I discovered a hard truth:

Most small businesses don’t have a real path to exit. They either go out of business, or their owners stay trapped — stuck running on a treadmill with no way out.

GPS helps by measuring these four areas:

  • Cash systems that unlock hidden revenue
  • Growth engines that scale predictably
  • Market advantages that can't be copied
  • Brand power that earns premium pricing

This isn't guesswork. It's a proven framework refined over 20 years.

This is the same framework I use to evaluate every business we buy. Private clients pay tens of thousands for it—now it's yours free.

View X's Full Bio Here

$100M+
Business Profit & Sustainable Growth
1,000+
Strategic Campaigns & Story Brand Projects
10,000+
Leaders & Team Members Trained

FREE for a limited-time only

Discover Your GPS

A Free, Expert-Reviewed Business Scorecard

FREE for a limited-time only

GPS Report

Frequently Asked Questions

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Yes. The GPS is part of our early access program. We’re offering it free to a limited number of businesses while refining the system. You’ll get the same insights our private clients have paid thousands for — no credit card or obligation required.

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Most businesses receive their full GPS report within 24–72 hours. Each one is personally reviewed by an in-house business expert, not just AI, which means there’s sometimes a short queue depending on demand.

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We start with basics: your website, industry, business model, and approximate revenue. Later, you'll answer questions about your operations, pricing, and retention. The whole process takes less than 5 minutes total.

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You’ll complete a short 3-minute self-assessment. From there, our team reviews your public presence and key growth indicators, combines that with your answers, and prepares your personalized Growth Performance Scorecard.

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Established businesses doing $250K+ annually who are ready to grow, scale, and build a stronger brand. If you're generating revenue and serving clients but feel stuck at your current level—this is for you.

If you're still in startup mode (pre-revenue, testing product-market fit, or haven't landed consistent clients yet), the GPS insights may not be as actionable. This framework works best when you have an existing foundation to optimize and scale.

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Never. Your business data and GPS results are completely confidential. We don't share anything with third parties without your explicit permission.

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No hard pitch — ever. After you receive your GPS report, you’ll have the option to schedule a free call to review it with a strategist. Some owners use that call to explore growth support or partnership options; others simply take the insights and run with them.

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That's entirely up to you. You can implement the strategies yourself, or book a free 21-minute discovery call to discuss your specific situation. Some businesses we help grow for a fee. Others we partner with and invest in directly. Either way, no pressure.

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Chiefs of Story (COS) is a brand investment and advisory firm. We buy, build, and advise businesses—helping them unlock growth and build valuable, scalable brands. Over 20 years, our strategies have generated hundreds of millions in revenue for our portfolio and clients.

The GPS was created by X (yes, just one letter). X is the Founder & Chief Strategist at Chiefs of Story. With two decades of experience in brand building, strategic positioning, and business growth, X has helped everyone from scrappy service businesses to established brands break through plateaus and reach their next level. The Growth Performance Scorecard distills these proven frameworks into a roadmap that any business owner can use.

Learn more about COS & X

 

Important Note: Insights and projections in this scorecard are based on analysis of available public information and your assessment responses. Results and profit projections are estimates based on industry benchmarks and similar business transformations. Individual results may vary based on market conditions, implementation quality, and other factors.

This scorecard is for informational purposes only and doesn’t constitute business, financial, or legal advice. Always consult qualified professionals before making significant business decisions. Profit projections mentioned are potential outcomes based on similar businesses – they’re not guarantees of future performance.

Privacy Notice: Your business information and scorecard results are confidential and won’t be shared with third parties without your explicit consent. This analysis used publicly available information and your voluntary assessment responses.